What is ProofLayer?
Learn about ProofLayer's powerful testimonial management platform and how it can help grow your business
ProofLayer is a comprehensive testimonial management platform designed to help businesses collect, manage, and display social proof from their customers. Whether you're a SaaS company, agency, freelancer, or e-commerce business, ProofLayer makes it easy to gather authentic testimonials and showcase them beautifully across your marketing channels.
What ProofLayer Does
At its core, ProofLayer solves a critical challenge that every business faces: collecting and leveraging customer testimonials effectively. Instead of scattered reviews across multiple platforms or testimonials buried in email threads, ProofLayer provides a centralized system to gather, curate, and display your best social proof.
The ProofLayer Workflow:
- 1Collect: Create customizable forms to gather testimonials via text, video, or screenshots
- 2Moderate: Review and approve submissions to ensure quality and authenticity
- 3Display: Showcase testimonials on your website with beautiful, customizable widgets or public Wall of Love pages
Key Features
1. Multiple Submission Types
ProofLayer supports three powerful ways to collect testimonials, giving your customers flexibility in how they share their feedback:
- Text Testimonials: Classic written reviews with star ratings, perfect for quick feedback and easy to moderate
- Video Testimonials: Authentic video recordings that capture emotion and personality. Customers can record directly in their browser or upload pre-recorded videos. Video testimonials typically convert 2-3x better than text alone
- Screenshot Testimonials: Import social proof from Twitter, LinkedIn, Product Hunt, or any platform. Perfect for capturing viral moments, influential endorsements, or spontaneous praise from social media
2. Customizable Collection Forms
Create branded testimonial collection forms that match your company's identity:
- Add your logo and choose custom colors (Pro/Agency plans)
- Customize welcome messages and call-to-action text
- Control what information to collect: name, email, company, role, website, social links
- Enable or disable star ratings based on your preference
- Multi-language support for international customers
- Set forms to active or draft status for testing
3. Beautiful Display Widgets
Transform your testimonials into conversion-driving website elements with customizable widgets:
Widget Types:
- Embed Widgets: Traditional embedded sections that fit seamlessly into your page layout
- Popup Widgets: Click-triggered overlays that showcase testimonials without disrupting the user experience
- Floating Widgets: Persistent buttons that stay visible as users scroll, maximizing social proof visibility
Layout Options:
- Grid: Clean, organized rows perfect for featuring multiple testimonials equally
- Marquee: Smooth scrolling carousel that showcases testimonials dynamically
- Masonry: Pinterest-style layout that handles varying testimonial lengths elegantly
- Spotlight: Highlight a single testimonial at a time with navigation controls
4. Wall of Love
Every workspace gets a beautiful, shareable public page that displays all your approved testimonials in one place:
- Fully responsive design that looks great on all devices
- Customizable headline, description, and logo
- Unique URL you can share on social media, email signatures, or marketing materials
- SEO-optimized to help your testimonials rank in search engines
- No coding required - automatically generated from approved submissions
- Filter testimonials by type (text, video, screenshot) or star rating
5. Powerful Moderation System
Maintain quality control with ProofLayer's built-in moderation features:
- All submissions start in "Pending" status, giving you full control before anything goes public
- Quick approve/reject workflow with one-click actions
- Add rejection reasons for internal tracking and quality improvement
- Filter submissions by status: All, Pending, Approved, or Rejected
- Search through submissions by customer name, company, or content
- Export submission data to CSV for analysis or backup
6. Workspace Organization
Keep testimonials organized with workspace-based management:
- Create separate workspaces for different brands, products, or clients
- Each workspace has its own forms, submissions, widgets, and Wall of Love
- Upload unique logos and branding for each workspace
- Agency plan includes 5 workspaces for client management
- Easily switch between workspaces from your dashboard
Who ProofLayer Is For
SaaS Companies
Collect testimonials from users at key moments in their journey and display them strategically on landing pages, pricing pages, and feature pages.
Use case: Create separate forms for each product feature to gather targeted feedback you can use in specific marketing materials.
Agencies
Manage testimonials for multiple clients with separate workspaces. Provide clients with shareable Wall of Love links they can use in proposals.
Use case: Create a workspace for each client, gather their customer testimonials, and deliver branded widgets they can embed on their sites.
Freelancers & Consultants
Build credibility with a professional Wall of Love showcasing client feedback. Embed testimonials on your portfolio site to win more projects.
Use case: Send your form link after completing projects, then feature approved testimonials prominently on your website and LinkedIn.
E-commerce Brands
Collect video testimonials from happy customers to increase conversion rates. Display rotating testimonials on product pages and checkout.
Use case: Include your form link in post-purchase emails, then showcase video testimonials on product pages to boost trust and sales.
Course Creators
Gather student success stories through video and text testimonials. Display them on sales pages to demonstrate the value of your courses.
Use case: Request testimonials from students who complete your course, focusing on specific outcomes and transformations they achieved.
Local Businesses
Collect testimonials from customers via QR codes displayed in-store. Build local trust with authentic reviews on your website.
Use case: Place QR codes on receipts or at checkout that link to your form, making it easy for satisfied customers to leave feedback.
Why Use ProofLayer?
The Social Proof Advantage
Studies show that 92% of consumers read online reviews before making a purchase decision, and displaying testimonials can increase conversion rates by up to 34%. ProofLayer makes it effortless to leverage this powerful psychological principle.
Without ProofLayer:
- ✗Testimonials scattered across email, spreadsheets, and platforms
- ✗Manual copying and formatting for your website
- ✗No easy way to collect video testimonials
- ✗Outdated or poorly formatted testimonials on your site
- ✗Time-consuming to update or add new testimonials
With ProofLayer:
- ✓Centralized testimonial management in one platform
- ✓Automatic formatting and beautiful display widgets
- ✓Easy video recording and upload capabilities
- ✓Always up-to-date testimonials that sync automatically
- ✓Add new testimonials instantly with one-click approval
Common Use Cases
1. Landing Page Social Proof
Embed a grid or marquee widget on your landing page to immediately build trust with visitors. Studies show that adding testimonials to landing pages can increase conversions by 15-25%.
2. Client Proposal Enhancement
Include your Wall of Love link in proposals and pitch decks. Potential clients can see authentic feedback from your past customers, increasing your credibility and win rate.
3. Email Marketing Campaigns
Feature a rotating testimonial in your email newsletter footer, or create dedicated emails showcasing customer success stories. Link to your Wall of Love to provide social proof at scale.
4. Product Launch Validation
Collect early testimonials from beta users or first customers, then display them prominently during your product launch to overcome skepticism and drive early adoption.
5. Recruitment & Employer Branding
Create a workspace for employee testimonials. Feature team members sharing why they love working at your company on your careers page to attract top talent.
6. Social Media Content
Export testimonials as screenshots or videos to share on social media. Turn customer praise into shareable content that extends your reach and builds brand awareness.
Getting Started
Ready to start collecting testimonials? Here's your roadmap:
- 1Sign up for a free trial
Get 14 days of full access to all features
- 2Create your first workspace
Set up your brand and organization
- 3Build your collection form
Customize your testimonial request
- 4Share your form link
Start collecting testimonials from happy customers
- 5Create display widgets
Showcase testimonials on your website
Quick Start Resources:
- Quick Start Guide - Get up and running in 5 minutes
- Plan Comparison - Choose the right plan for your needs
- FAQ - Common questions answered
Ready to Harness the Power of Social Proof?
Join thousands of businesses using ProofLayer to collect, manage, and display testimonials that drive growth and build trust.