Wall of Love: Your Public Testimonials Page
Everything you need to know about ProofLayer's Wall of Love feature
Your Wall of Love is a beautiful, shareable public page that showcases all your approved testimonials in one place. It's automatically generated for every workspace and provides a powerful way to display social proof to prospects, clients, and the world. This guide covers everything from understanding the feature to maximizing its impact.
What is a Wall of Love?
A Wall of Love is a dedicated public webpage that displays all your workspace's approved testimonials in a visually appealing, organized layout. Think of it as a living portfolio of customer feedback that updates automatically as you approve new testimonials.
Key Characteristics:
- •Automatically Generated: Created instantly when you create a workspace
- •Always Up-to-Date: Shows approved testimonials in real-time
- •Fully Responsive: Perfect on mobile, tablet, and desktop
- •SEO-Optimized: Indexed by search engines for organic visibility
- •Shareable: Unique URL you can share anywhere
- •No Maintenance: Updates automatically, zero effort required
Each workspace gets its own unique Wall of Love URL based on your workspace name.
How the Wall of Love Works
Automatic Creation
When you create a new workspace in ProofLayer, a Wall of Love page is automatically generated:
- Unique URL is created based on your workspace name slug
- Page is immediately accessible (though empty until you approve testimonials)
- Default branding uses your workspace logo and settings
Automatic Updates
Your Wall of Love stays current without any manual work:
What Updates Automatically:
- New approved testimonials appear instantly
- Rejected or deleted testimonials are removed immediately
- Edited testimonials reflect changes in real-time
- Customer information updates if you modify it
- Branding changes (logo, colors) apply immediately
Content Display
The Wall of Love shows all your approved testimonials with beautiful formatting:
Text Testimonials
Displayed in clean cards with customer name, company, star rating, and full testimonial text.
Video Testimonials
Embedded video players with thumbnails. Visitors can play videos directly on the page.
Screenshot Testimonials
High-quality images displayed inline within the testimonial card.
Visitor Experience
When someone visits your Wall of Love, they can:
- Browse all testimonials in a beautiful responsive grid layout
- Watch videos directly on the page with built-in video player
- View screenshots displayed inline with testimonials
- See star ratings displayed prominently on each testimonial
- View customer details including name, role, and company
Customizing Your Wall of Love
Access Customization Settings
- Go to your workspace dashboard
- Click "Wall of Love" in the sidebar
- Click "Customize" button
Set Page Headline and Description
Customize the text that appears at the top of your Wall of Love:
Headline
Main heading that greets visitors. Make it engaging and contextual.
Examples:
- "Loved by Thousands of Happy Customers"
- "See What Our Customers Are Saying"
- "Real Stories from Real People"
- "Join 10,000+ Satisfied Customers"
Description
Brief text below the headline providing context or a call-to-action.
Example:
"Don't just take our word for it. Here's what real customers have to say about their experience with [Your Product]. Browse testimonials, watch video reviews, and see why businesses trust us."
Upload or Update Logo
Your workspace logo appears at the top of the Wall of Love:
- Upload a new logo or change the existing one
- Choose logo shape (rectangle, square, circle)
- Logo links back to your website (optional)
Customize Colors (Pro/Agency Plans)
Pro and Agency plans can customize the color scheme:
Available Color Options:
- Background color
- Text color
- Accent/link color
- Card background color
- Star rating color
Design Tips:
- Match your website's color scheme
- Ensure good contrast for readability
- Use your brand colors consistently
- Test on mobile devices
Set Default Layout
Choose how testimonials are arranged:
Masonry (Default)
Pinterest-style layout, great for varying lengths
Grid
Uniform rows and columns, clean and organized
Configure SEO Settings
Optimize your Wall of Love for search engines:
SEO Customization:
- Page Title:
Custom title tag for search results (60 characters max)
- Meta Description:
Brief description for search results (160 characters max)
- Custom Slug:
Change the URL path (use with caution - breaks old links)
prooflayer.com/w/
Sharing Your Wall of Love
Your Wall of Love is a powerful marketing asset. Here are effective ways to share it:
Social Media
- Twitter/X: Pin to profile, share in bio
- LinkedIn: Add to featured section, company page
- Instagram: Link in bio, story highlights
- Facebook: Pin post with link
Website Integration
- Add link to main navigation menu
- Include in footer under "Testimonials"
- Link from homepage CTA
- Add to about/team page
Sales & Marketing
- Include in email signatures
- Add to sales presentations
- Link in proposals and quotes
- Feature in email newsletters
Offline Marketing
- Create QR code for business cards
- Add to printed brochures
- Include on product packaging
- Display at trade show booths
Generate a QR Code
ProofLayer can generate a QR code for your Wall of Love for easy offline sharing:
SEO Benefits of Wall of Love
Your Wall of Love isn't just a marketing tool - it's also an SEO asset that can help your business rank higher in search results.
Fresh, Unique Content
Every new testimonial adds unique content to your Wall of Love, signaling to search engines that your site is active and relevant. Google loves fresh content!
Long-Tail Keywords
Customer testimonials naturally include long-tail keywords and phrases that prospects search for. For example, "best CRM for small businesses" or "email marketing tool that's easy to use."
Social Proof Signals
Search engines recognize social proof indicators (ratings, reviews, testimonials) as trust signals, potentially improving your rankings for brand-related searches.
Increased Dwell Time
Visitors spend more time on pages with testimonials, especially video testimonials. Higher dwell time is a positive ranking signal for search engines.
Structured Data (Schema)
ProofLayer automatically adds schema markup to your Wall of Love, helping search engines understand and potentially display your testimonials in rich snippets.
Common Use Cases
Agency Portfolio
Create separate workspaces for each client, giving each their own Wall of Love. Share client-specific walls in proposals to demonstrate results.
"Check out what our healthcare clients are saying: [Wall of Love link]"
SaaS Social Proof Hub
Link to your Wall of Love from your pricing page, homepage, and navigation. Make it a destination for prospects researching your product.
"See 500+ testimonials from happy customers →"
Freelancer Credibility
Use your Wall of Love as your testimonials page. Link to it from LinkedIn, portfolios, and proposals. Update automatically as you complete projects.
"View my client testimonials: [Wall of Love link]"
E-commerce Trust Builder
Share your Wall of Love in abandoned cart emails, post-purchase follow-ups, and customer service responses to showcase happy customers.
"Still deciding? See what 1,000+ customers say →"
Course Creator Authority
Feature your Wall of Love prominently on your sales page. Video testimonials from successful students are incredibly powerful for course sales.
"Watch real student success stories →"
Event/Conference Showcase
Collect attendee feedback after your event and display it on your Wall of Love for next year's marketing. Perfect for recurring conferences.
"What attendees said about ConferenceX 2025 →"
Analytics and Insights
Track how your Wall of Love is performing:
Available Metrics (Pro/Agency Plans):
Traffic Metrics:
- Total page views
- Unique visitors
- Traffic sources
- Geographic distribution
Engagement Metrics:
- Average time on page
- Video play rates
- Filter usage
- Social shares
Conversion Tracking:
- Click-through rate (if CTA added)
- Testimonials viewed per session
- Most viewed testimonials
Advanced Customization
Custom Domain (Agency Plan)
Host your Wall of Love on your own domain for seamless branding:
Instead of:
prooflayer.com/w/your-company
Use:
testimonials.yourcompany.com
Add Call-to-Action Button
Add a prominent CTA button at the top of your Wall of Love:
- "Start Free Trial"
- "Request a Demo"
- "View Pricing"
- "Contact Sales"
Track clicks to measure how effectively your testimonials drive conversions.
Custom CSS Styling
Advanced users can inject custom CSS to match your exact brand:
/* Example custom CSS */
.wall-of-love-container {
font-family: 'Your Brand Font', sans-serif;
}
.testimonial-card {
box-shadow: 0 4px 20px rgba(0,0,0,0.1);
transition: transform 0.3s ease;
}
.testimonial-card:hover {
transform: translateY(-5px);
}Your Wall of Love is Ready!
Every workspace comes with a beautiful Wall of Love automatically. Start collecting testimonials today and watch your social proof library grow.